Pâtisserie Masamura

A local favorite for 50 years

Masamura started its business in 1968, and now everybody in Matsumoto probably knows this shop. Masamura is famous for its baby cream puff, called “baby-shu” in Japanese. Although they are named “baby” puffs, they are quite filling, contain tons of cream, and taste really good.

Mr. Masamura, the founder of this shop, trained himself at a famous pastry shop in Osaka renowned for its cream puffs. He came up with the idea to make baby-shu, so Matsumoto locals have enjoyed them since Masamura opened. It was the first shop to offer fresh cream puffs year round.

Pecan caramel

The shop has eat-in corners so you can enjoy cakes and other sweets on-site. You can choose your favorite drink and your favorite piece of cake at a discounted price. Even if you only order a drink, say a cup of coffee, you will get a pecan caramel to go with it.

You can choose your favorite drink and a cake and it will cost Y520 as at one price. Even if you order only one drink, say a cup of coffee, you will get a pecan caramel to go with it.

They also have Agetsuchi branch in the city center (TEL: 0263-33-2544).

Shop Hopping Tickets

Fill out the survey and hand over your ticket to get this:
5% discount on the bill
Learn more about Shop-hopping Tickets here!
Address
2-5-24 Fukashi
TEL
0263-33-2544
Business Hours
9:00
19:00
Closed
Tue
Parking Lot
8
Access
TRAIN
7 min walk from Matsumoto Sta
  • Recommend

    Baby Cream Puff

    ¥115
    Masamura's most popular treat. Small, yet packed with plenty of cream and deliciousness!
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    Tenshu Ishigaki Sablé (shortbread)

    ¥130
    Made with macadamia nuts and white chocolate.
Jun 15, 2020