A local favorite for 50 years
Masamura started its business in 1968, and now everybody in Matsumoto probably knows this shop. Masamura is famous for its baby cream puff, called “baby-shu” in Japanese. Although they are named “baby” puffs, they are quite filling, contain tons of cream, and taste really good.
Mr. Masamura, the founder of this shop, trained himself at a famous pastry shop in Osaka renowned for its cream puffs. He came up with the idea to make baby-shu, so Matsumoto locals have enjoyed them since Masamura opened. It was the first shop to offer fresh cream puffs year round.
The shop has eat-in corners so you can enjoy cakes and other sweets on-site. You can choose your favorite drink and your favorite piece of cake at a discounted price. Even if you only order a drink, say a cup of coffee, you will get a pecan caramel to go with it.
You can choose your favorite drink and a cake and it will cost Y520 as at one price. Even if you order only one drink, say a cup of coffee, you will get a pecan caramel to go with it.
They also have Agetsuchi branch in the city center (TEL: 0263-33-2544).
